INFINITE LOOP — Logo Reveal for Podcast Brand
Client: Real client — independent podcast collective
Brief: Create a 5-second logo reveal that feels infinite, fluid and premium. The mark itself merges headphones and infinity loop (d∞b). They had reference colors and concept.
Concept:
A single continuous line. I wanted the logo to be drawable in one unbroken stroke, where the headband becomes the infinity symbol. The crossover point is key — it makes the animation feel seamless and loopable, ideal for podcast intros and social stingers.
Execution:
Built entirely in After Effects. Animated with Thicc Stroke + custom gradient traveling along the path, using Trim Paths (Start / End) for the air-draw effect. Glow achieved without generic plugins — light layer composited in Add mode processed with Extract for a soft premium bloom. Wordmark reveal follows the same stroke logic to keep the system cohesive.
Delivered with SFX (whoosh + soft pop) to work as podcast intro.
Tools: After Effects, Thicc Stroke, Motion Tools Classic, Trim Paths
Deliverables: 4K Master with SFX, 4K Mute, Alpha (transparent), 1080 Loop for socials