Client: Shield AI — Growth Team (Real campaign, approved for national screen circuit)
Brief: Adapt product suite to a 22s mute ad for screens where audio is off. Must be readable in 2 seconds, show Enterprise Tech aesthetic, and drive direct conversion via QR.
Brief: Adapt product suite to a 22s mute ad for screens where audio is off. Must be readable in 2 seconds, show Enterprise Tech aesthetic, and drive direct conversion via QR.
Solution:
Dark mode system with electric blue accent (135px stroke). High-contrast typographic hierarchy (BOOST YOUR / PRODUCTIVITY pill). Carousel rig for 9 core features (Automate Tasks, Team Collaboration, AI Insights...) with scale 139% + opacity 50% for focus. Data viz payoff (SAVE UP TO 70%) with floating stopwatch assets. Final conversion slate: QR + Start Free Trial + web + WhatsApp.
Dark mode system with electric blue accent (135px stroke). High-contrast typographic hierarchy (BOOST YOUR / PRODUCTIVITY pill). Carousel rig for 9 core features (Automate Tasks, Team Collaboration, AI Insights...) with scale 139% + opacity 50% for focus. Data viz payoff (SAVE UP TO 70%) with floating stopwatch assets. Final conversion slate: QR + Start Free Trial + web + WhatsApp.
Result: Approved by Growth & Marketing Lead. Sent to media agency for rollout on Monday. Client noted "communicates all value in <25s and works 100% visual for silent screens".
Tools: After Effects, Trim-Pack, Motion Tools Classic, KeyCloner
Deliverables: 22s Master 1920x1080 MUTE, optimized for DOOH loop
Deliverables: 22s Master 1920x1080 MUTE, optimized for DOOH loop
